Summer Camp Branding

This branding was created on spec for the Museum of Design Atlanta (MODA).

 

MODA was  seeking a sub-brand to represent its suite of children's programming. The concept is based around the largest and most consistent offering, a STEM-themed summer day camp with highly variable offerings in terms of subject matter and delivery. The pitch concept figuratively presents another dimension of MODA through a logo treatment that modifies the existing 2D logo to create a 3D mark that also calls back to the math and engineering themes of the programming offered.